In the mid-to-late-’90s "Gilded Age Of Hip Hop," Hype Williams with his visual brilliance enabled hip hop's artistry to merge with pop mainstream. Williams gave hip hop music a visual passport to roam the world, gulp rarefied air, dream in color, and party on a yacht. Williams videos brought in a new era for hip hop artists to think beyond the stairwells or lowriders or vacant. In 1995 he made 31 videos and almost that many in 1996.
In 1998 he directed his first feature film, the cult classic Belly, starring DMX and Nas. Williams resume is nothing short of extraordinary and legendary, he is the patriarch of the visual language which paved the way hip hop videos are created today.
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